Are you a small business owner in Australia? Do you want to get more customers? Do you want to increase your revenue? Almost 99% of the businesses in Australia fit into the small business category which is defined as those with less than 20 employees.
Small business owners don’t have an unlimited marketing budget and they need to use every marketing dollar very carefully. This is why most small business owners in Australia focus on digital marketing as it offers the best bang for their buck. Here are a few digital marketing tactics to help you grow your small business:
1). Local SEO
There is a difference between national-level SEO and local SEO. Local SEO focuses on ranking your website for targeted keywords that are local. It is estimated that almost 70% of the searches on Google are for local businesses.
For example, if you are a Melbourne-based auto repair shop, you should be targeting potential customers searching for auto repair work in Melbourne. Targeting these local keywords will allow your website to rank for searches that are being used by people in Melbourne to find a business just like yours.
2). Social Media Marketing
Everybody is on social media. Platforms could differ but everyone likes to use Facebook, Instagram, Pinterest, tick-tock, Twitter, LinkedIn or one of the many other popular platforms. With more than half the population checking their favourite social media platform the first thing in the morning, you can’t just afford not to make your presence felt on these platforms. It shouldn’t surprise you that more than 60% of small businesses are already investing in social media marketing.
3). Content Marketing
Most people confuse content marketing with search engine optimisation. However, these are two completely different things. Content marketing is about creating content with the intent of establishing yourself as an authority in your particular niche. It involves creating top-quality content and distributing it to channels that are likely to be frequented by your targeted audience.
Take the example of a lawyer specialising in family law. They could start posting informative and helpful blog posts related to family law. People searching for information related to family law may find these blog posts helpful and it is likely that they would be willing to engage the services of that lawyer when they need one.
4). Video Marketing
How many streaming services are you subscribed to? How much time do you spend on Youtube? What about Facebook videos or Instagram? Everybody’s watching videos on one service or another.
If you want to reach prospective customers, you need to embrace video marketing. Start by creating helpful videos, even if they are short, and post them on various platforms. Get your name out there. There are tools to create helpful videos without a camera. If you’re not comfortable being on camera, you can use these tools to create videos and get more customers.
5). Email Marketing
While social media and search engines are great for prospective customers, a vast majority of people still use email as their primary communication medium. Email marketing has the potential to deliver an excellent return on your investment.
Offer something to potential customers to become email subscribers and once you have them as a subscriber, it shouldn’t take that long to convert them into paying customers.
Overall, there are several digital marketing tactics a small business owner can use to get more targeted leads and grow their business. If you are a small business owner and you don’t have the time to market your business, it is better to engage the services of a digital marketing agency specialising in helping small businesses to take your business to the next level.
To learn how you can use digital marketing to your advantage, please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.