Third-party sellers on E-Commerce platforms achieve great success only if they can put up standardized listings of their products which will attract customers just as the branded ones. Sellers willing to showcase their products professionally to the target audience greatly benefit from excellent quality product photographs. However, standing out in this highly aggressive and crowded market is quite a challenging task for small and medium-sized businesses
The most effective means of attracting potential buyers to click on a product is with the use of creative and appealing Amazon product photography. Most online shoppers are attracted to visually appealing products, and it also plays a key role in influencing their purchase decisions. Around 93% of online shoppers have accepted that good quality product photographs always influence their final purchase decision. If the product can make a long-lasting impact on the visual senses of the customer, chances are high that the buyer will click on it. Usually, the consumers scroll past products listed with poor quality photographs, and the sellers lose a potential sale.
Sellers always have to follow strict image requirements for listing their products on established eCommerce platforms like Amazon. Some of the specifications are designed in the way to attract more traffic to the product page. Following are some of the tips and tricks that can be used for increasing sales numbers
Image specifications for Amazon product listings
To ensure uniformity in the market and provide sellers of all sizes equal opportunity Amazon follows a specific set of image requirements for their sellers
The file format of the image should be JPG, gif, PNG, or TIFF. Pixel dimensions of the image should be greater than 1000 in either width or height. The file name must contain product identifier details along with the period.
The image must be a professionally captured photograph of the item being listed; illustrations or drawings are strictly prohibited. Images containing confusing elements are rejected from product listings. The image of the product should be in focus and have sufficient lighting that represents its true colors. Products like music, books, and video DVDs should be listed with the image of the front cover. Every image must fill more than 85% of the display frame. Additional text, graphics, offensive materials are strictly barred in product listings.
Secondary images that are displayed in the gallery should conform with the above-mentioned technical requirements. Sellers have more flexibility with secondary images in terms of including additional elements in the frame. Sellers can consist of accessories, attachments that are sold with the main product. These photos can also contain text, colored background, models, etc.
Every product listing is sent for approval before publishing them on the website, and sellers must ensure that all the technical specifications and requirements are fulfilled so that all the listings have the same appeal to the target audience.
In the E-Commerce, business images play a vital role in creating the first impression on potential buyers. Consumers scroll through the images of the product first and then check product descriptions and specifications. Studies conducted on some of the popular eCommerce platforms have revealed that more than half of the online buyers’ value product photographs more than descriptions and specifications.
Third-party sellers that use high-resolution images for listing their products witness higher sales conversion rates and traffic on the product pages compared to those using average quality photographs. Amazon’s algorithm is designed in a way that displays the products with the highest engagement at the top as a result of which they also get a higher conversion rate.
The following are some innovative ideas that can help up online sellers stand out of the lot while fulfilling to Amazon product listing requirements.
- Inclusion of high-resolution photographs is necessary for engaging more audience
- Sellers must provide at least 8 images for every listing of their product
- Adding short descriptive videos makes the product more appealing to the target audience
- Providing an image of the product specifications
Best practices for Amazon product photography
Apart from sticking to the technical specification of photographs for product listing sellers can follow additional practices to get better results from their product listing
The main image of the merchandise is the first thing that the shoppers come across at the time of their search. The first image should be presented in a clear frame that highlight the product, no additional element or accessory should be included that can distract the attention of the buyer
Showing the product in use
Irrespective of the type of product being sold to the audience must be showed how the product functions. Especially for clothing and accessories the customers do not get the in-store experience, sellers must cleverly use the images to represent how the product can be used in real life. Secondary images in the gallery must clearly show how the different features of the products can be used
Showing the product from multiple angles
Conventional retail stores give customers an opportunity to look around, touch, and feel the product before making an actual purchase. Online shoppers rely solely upon product descriptions and images for making their purchase decisions. Including product photographs from different angles allowing the customers took around the product from different angles before buying it.
Depicting product features and details
Every buyer looks for a detailed description of the products to have a clear idea of its features before purchasing. High-resolution Amazon product photography help potential customers to look and understand every minute detail and feature of the product and help them in making the purchase decision.
Nowadays, people prefer eCommerce platforms over conventional retail outlets; it also boosted the quick growth and popularity of e-commerce websites globally. The online market has become highly competitive, and everyone is trying to attract and increase traffic on their product page. High-resolution images give the uses intuitive shopping experience and help in increasing sales and traffic at the same time.