Here are three interesting facts for you to mull over:
- 71% of marketers use AI for personalization.
- 34% of marketing and sales leaders believe AI improves customer experience.
- 51% of e-commerce businesses use AI across their marketing, sales, and customer service teams to offer a seamless user experience for customers.
AI has arrived. However, what about SEO? Does AI help in SEO? This article will answer the questions. Thus, before you go and hire an SEO service provider, read along.
In the next five minutes, know 6 ways to use AI internet marketing in SEO.
Note: the information is true at the time of writing. That’s July 2022.
6 ways to use AI internet marketing in SEO
- Keyword research and topic discovery
68% of online activity starts with search engine queries.
Thus, keyword research is essential. Here’s how the best AI SEO software such as Frase and MarketMuse help:
- Analyze the existing articles and compare the articles with the top 20 websites that rank for the specific keyword.
- Offer personalized keywords tailored to the website’s authority.
- Predicts how easy or hard it is to rank for a specific keyword by analyzing the entire website.
Furthermore, AI tools sift through millions of articles available online and offer you the most well-performing blog posts. You can use those articles to generate content ideas.
The process helps you to pick the ideas your target audience wants the most. Furthermore, AI SEO content writing tools allow you to visualize internal linking opportunities for SEO benefits.
Some of the AI tools you can use for topic discovery include HubSpot’s Blog Topic Generator, ContentIdeator, and Portent’s Content Idea Generator.
- Content creation
Google mentions on their Search Quality Evaluator Guidelines that any content on a web page must demonstrate expertise, and be authoritative and trustworthy for the content to rank in SERPs.
What does that mean? The content must offer factually correct and relevant information in bite-sized paragraphs. Brownie points for including images, tables, and screenshots from high-authority sources.
That’s where AI tools can help. Drop the target keywords in the AI tools and the tools will offer:
- Trending topics developed around the target keywords
- Content gaps you can leverage with your content
- The average length of the existing articles
- The average number of sections present in existing articles
- Best search terms to add to your existing content
The mentioned steps allow you to have sets of content topics that build authority and develop quality internal linking of your website pages.
Furthermore, you can offer more personalized content to your target audience as well.
- Content optimization
Content optimization is one of the best benefits of AI in SEO as AI tools allow you to:
- Use the focus keywords and LSI keywords properly
- Develop topic clusters to answer each query of your target audience
- Figure out the optimal content length for a specific topic
Furthermore, check out these two ways in which AI tools such as Alli AI optimize your content for better SEO results.
Personalization
- 90% of U.S. customers love personalized marketing.
- 80% of frequent shoppers only buy from brands that offer a personalized experience.
- 74% of customers feel disappointed if the website content isn’t personalized.
AI can offer personalized user experiences through:
- Tracking the user’s web history data
- Machine learning
- Natural Language Processing (NLP)
Voice search optimization
- 135.6 million people in the U.S. use voice search features.
- 71% of users prefer voice search over typing for search queries.
- One-third of all U.S. customers own at least one smart speaker.
AI tools use machine learning and Natural Language Processing (NLP) to offer relevant and thoughtful answers to users’ voice search queries.
Furthermore, voice recognition software offers 3x faster and 20.4% more accurate search results than typing the search query.
- Enhance local SEO search results
- 93% of customers use online searches to find local businesses.
- 42% of local searches include clicks on the Google Map Pack.
- 69% of overall internet traffic comes from local and organic searches.
Here’s how AI can help you improve local SEO search results:
- AI helps set up your Google My Business listing without much hassle.
- AI can identify issues or inconsistencies in your NAP (Name, Address, Phone Number) and correct them simultaneously over all places.
- Al allows you to use geotags on videos, photos, social media posts, and websites. The process helps search engines figure out where you are and show you in local business searches.
- AI makes embedding Google Maps on your website a seamless process. The process helps search engines to know the physical location of your business. Thus, search engines show your business on the local search results.
- AI tools make it easier to use schema markups for specific categories of the website, events, and NAP details. The schema markup helps search engines understand the website content better. Thus, your website shows up on relevant local searches more.
- Enhance user experience (UX)
- 94% of customers form their opinions about a website based on the site’s Ui/UX design.
- 88% of online customers never return to a website once they have one poor experience.
- 44% of online customers tell their friends and family about a poor online experience.
Here’s how AI enhances the user experience (UX) which results in better SEO performance:
- AI identifies user expectations and behaviors. Furthermore, the tools track user interactions on the website. The process helps to offer a personalized experience to each user. For example, Netflix suggesting you movies and web series and YouTube suggesting you videos based on your past user behavior.
- AI-enabled chatbots and voice assistants offer seamless and personalized customer support. The tools attempt to solve the customer’s issues first to offer a seamless experience. If the tools can’t, they will forward the issue to a human support member. The process helps manage the huge traffic of customer complaints.
- AI can sift through and analyze massive amounts of data to figure out patterns and offer quality UX research results. For example, AI tools can generate questions targeted at collecting user data and use the data for qualitative data analysis.
- Analyzing competitors
Check out how AI tools can help you analyze competitors:
- AI allows businesses to figure out their competitive field limits and compete better in their industries. The AI tools map the competitor keywords to improve SEO, understand the user’s search intent, and offer content ideas to generate website traffic to achieve the same.
- AI monitors what users are saying about your competitor’s business. The AI tools use NLP algorithms to analyze comments and reviews and find deeper meanings inside them.
- AI sorts out the data fed into them into actionable output as per the specified KPIs.
AI internet marketing in SEO — the feature is here to stay
The global AI market is going to reach a market value of $190.61 billion in 2025. Thus, the trend is here to stay.
Now that you know everything about how to use AI internet marketing in SEO, we hope the information will help you make the most out of the AI tools for SEO.
What is AI Internet Marketing: Does AI work for SEO in 2022?
Here are three interesting facts for you to mull over:
- 71% of marketers use AI for personalization.
- 34% of marketing and sales leaders believe AI improves customer experience.
- 51% of e-commerce businesses use AI across their marketing, sales, and customer service teams to offer a seamless user experience for customers.
AI has arrived. However, what about SEO? Does AI help in SEO? This article will answer the questions. Thus, before you go and hire an SEO service provider, read along.
In the next five minutes, know 6 ways to use AI internet marketing in SEO.
Note: the information is true at the time of writing. That’s July 2022.
6 ways to use AI internet marketing in SEO
- Keyword research and topic discovery
68% of online activity starts with search engine queries.
Thus, keyword research is essential. Here’s how the best AI SEO software such as Frase and MarketMuse help:
- Analyze the existing articles and compare the articles with the top 20 websites that rank for the specific keyword.
- Offer personalized keywords tailored to the website’s authority.
- Predicts how easy or hard it is to rank for a specific keyword by analyzing the entire website.
Furthermore, AI tools sift through millions of articles available online and offer you the most well-performing blog posts. You can use those articles to generate content ideas.
The process helps you to pick the ideas your target audience wants the most. Furthermore, AI SEO content writing tools allow you to visualize internal linking opportunities for SEO benefits.
Some of the AI tools you can use for topic discovery include HubSpot’s Blog Topic Generator, ContentIdeator, and Portent’s Content Idea Generator.
- Content creation
Google mentions on their Search Quality Evaluator Guidelines that any content on a web page must demonstrate expertise, and be authoritative and trustworthy for the content to rank in SERPs.
What does that mean? The content must offer factually correct and relevant information in bite-sized paragraphs. Brownie points for including images, tables, and screenshots from high-authority sources.
That’s where AI tools can help. Drop the target keywords in the AI tools and the tools will offer:
- Trending topics developed around the target keywords
- Content gaps you can leverage with your content
- The average length of the existing articles
- The average number of sections present in existing articles
- Best search terms to add to your existing content
The mentioned steps allow you to have sets of content topics that build authority and develop quality internal linking of your website pages.
Furthermore, you can offer more personalized content to your target audience as well.
- Content optimization
Content optimization is one of the best benefits of AI in SEO as AI tools allow you to:
- Use the focus keywords and LSI keywords properly
- Develop topic clusters to answer each query of your target audience
- Figure out the optimal content length for a specific topic
Furthermore, check out these two ways in which AI tools such as Alli AI optimize your content for better SEO results.
Personalization
- 90% of U.S. customers love personalized marketing.
- 80% of frequent shoppers only buy from brands that offer a personalized experience.
- 74% of customers feel disappointed if the website content isn’t personalized.
AI can offer personalized user experiences through:
- Tracking the user’s web history data
- Machine learning
- Natural Language Processing (NLP)
Voice search optimization
- 135.6 million people in the U.S. use voice search features.
- 71% of users prefer voice search over typing for search queries.
- One-third of all U.S. customers own at least one smart speaker.
AI tools use machine learning and Natural Language Processing (NLP) to offer relevant and thoughtful answers to users’ voice search queries.
Furthermore, voice recognition software offers 3x faster and 20.4% more accurate search results than typing the search query.
- Enhance local SEO search results
- 93% of customers use online searches to find local businesses.
- 42% of local searches include clicks on the Google Map Pack.
- 69% of overall internet traffic comes from local and organic searches.
Here’s how AI can help you improve local SEO search results:
- AI helps set up your Google My Business listing without much hassle.
- AI can identify issues or inconsistencies in your NAP (Name, Address, Phone Number) and correct them simultaneously over all places.
- Al allows you to use geotags on videos, photos, social media posts, and websites. The process helps search engines figure out where you are and show you in local business searches.
- AI makes embedding Google Maps on your website a seamless process. The process helps search engines to know the physical location of your business. Thus, search engines show your business on the local search results.
- AI tools make it easier to use schema markups for specific categories of the website, events, and NAP details. The schema markup helps search engines understand the website content better. Thus, your website shows up on relevant local searches more.
- Enhance user experience (UX)
- 94% of customers form their opinions about a website based on the site’s Ui/UX design.
- 88% of online customers never return to a website once they have one poor experience.
- 44% of online customers tell their friends and family about a poor online experience.
Here’s how AI enhances the user experience (UX) which results in better SEO performance:
- AI identifies user expectations and behaviors. Furthermore, the tools track user interactions on the website. The process helps to offer a personalized experience to each user. For example, Netflix suggesting you movies and web series and YouTube suggesting you videos based on your past user behavior.
- AI-enabled chatbots and voice assistants offer seamless and personalized customer support. The tools attempt to solve the customer’s issues first to offer a seamless experience. If the tools can’t, they will forward the issue to a human support member. The process helps manage the huge traffic of customer complaints.
- AI can sift through and analyze massive amounts of data to figure out patterns and offer quality UX research results. For example, AI tools can generate questions targeted at collecting user data and use the data for qualitative data analysis.
- Analyzing competitors
Check out how AI tools can help you analyze competitors:
- AI allows businesses to figure out their competitive field limits and compete better in their industries. The AI tools map the competitor keywords to improve SEO, understand the user’s search intent, and offer content ideas to generate website traffic to achieve the same.
- AI monitors what users are saying about your competitor’s business. The AI tools use NLP algorithms to analyze comments and reviews and find deeper meanings inside them.
- AI sorts out the data fed into them into actionable output as per the specified KPIs.
AI internet marketing in SEO — the feature is here to stay
The global AI market is going to reach a market value of $190.61 billion in 2025. Thus, the trend is here to stay.
Now that you know everything about how to use AI internet marketing in SEO, we hope the information will help you make the most out of the AI tools for SEO.
