Are you wondering how to get clients for your law firm?
You’re not alone. There are over 1.3 million lawyers in the United States, and most of them are looking for ways to attract more clients to their firms.
In this article, we share four strategies that will help you launch your practice at maximum velocity. Let’s begin!
Start With Your Network
Consider approaching friends and family. They may know people who are looking for an attorney, and they may be able to put you in touch with them.
In addition, your professional network can be a valuable resource. Connections that you have made through your work in the legal industry may be able to refer clients to you. Think about where you clerked, fellow classmates, and other peers within the legal profession.
This also includes someone who works in a related field, such as real estate or finance. They may be able to put you in touch with potential clients, thus helping you expand your reach and increase the chances of finding new clients immediately.
Community events are also great resources for getting law firm client services publicized. They put you in direct contact with the people and/or businesses you could end up representing.
Not sure where to start? Become a member of the local chambers of commerce in the area where you plan to practice. (This will likely be more than one community.) Go to events, and press the flesh.
Consider sponsoring an event while you’re at it. This will grow your visibility and possibly lead to new clients or direct referrals.
Last but not least, check for professional organizations where you can get involved. Most industries in your areas of practice will have a state or national association that you can piggyback from. That’s law firm lead generation 101.
Go After Niches
There are “riches in the niches,” it’s said. When you identify a group of people or businesses that have unique legal needs, you can go after them with focused marketing and business development efforts.
For example, you may want to focus on serving small businesses in your area. You can market to them directly by attending business events geared toward entrepreneurs and start-ups, or by joining relevant online communities.
Develop a Marketing Plan
Marketing your law firm should encompass more than one outreach method. Use both online and offline tactics to your advantage. Furthermore, measure the results that you’re getting (or not getting), and don’t be afraid to try something new or reverse course.
When generating leads for law firm services, play to your strengths. If you’re a great public speaker, consider giving presentations or joining Toastmasters. If you’re more introverted, focus on writing articles or blog posts.
No matter what marketing activities you choose to pursue, remember that consistent and persistent effort is key to success. The best marketing plans are the ones that are always evolving and being tweaked as needed. They also help you stay top-of-mind with your growing list of law clients and referral sources.
You Know How to Get Clients for Your Law Firm
The next step: take action! Don’t fall into the trap of spending all day in theories. Get out there and experiment.
Also, don’t be afraid to fail or adjust what you’re doing along the way. With consistency, planning, and utilization of the resources you already have, you will succeed. For more advice on how to get clients for your law firm, check out some of our other posts!