Network marketing, or multi-level marketing (MLM), involves selling products directly to the end user through independent distributors who receive compensation on their sales as well as sales made by the distributors they recruit. For example, if you have an MLM business with ten direct sales representatives and each of them has ten direct sales representatives and each of them has ten direct sales representatives and so on and so forth until you have hundreds of thousands of people buying your product, then the hundreds of thousands of people are your downline. 

If someone in your downline makes a sale, you get compensated too!

1) Improve your blog

Network marketing is a game of numbers. With more leads, you can increase your overall success with network marketing. Increase your numbers and your chances of making money in network marketing improve exponentially. Read this MLM business guide for more information.

You can start from building a targeted email list by identifying potential prospects, sending them an opt-in offer, and then following up on them regularly until they sign up as customers or interested prospects. Organize events: Events let you build relationships, tell people about your opportunity, and provide direct sales opportunities while offering value at every stage of the networking process.

2) Attend Events

Networking events are a great way to attract new leads. Networking events not only provide you with lots of exposure, but they also let you showcase your skills and create relationships with people who can help take your network marketing business further. It’s important that when you attend networking events, you’re not trying to hard sell your business—you want them to be more like conversations. 

Take time getting to know people and asking questions about their experiences in their industry so that you can offer more valuable insights than simply pitching them on your company or product. Networking is a very important aspect of network marketing, so put some thought into it before attending an event.

3) LinkedIn Groups

Connecting with other people in your industry or niche who are also looking for leads is one of the best ways to attract new prospects. I’ve been using LinkedIn Groups, especially a few specific groups dedicated to network marketing, for quite some time and I can’t recommend them enough. If you haven’t looked into them before, now would be a great time! Connecting with like-minded people (who could very well be your next customers) will help you grow exponentially faster than you would if you tried going it alone. You can learn more about how LinkedIn Groups work here. And here’s a bonus: even if you’re not interested in starting your own business but want to start growing yours, there’s a group on LinkedIn just for that. It’s called Entrepreneurship 101 . Join today and get expert advice from others just like you!

Park Lane Jewelry review is a well-known name in the MLM world. It was founded in 1955 and sells a wide range of jewelry products. You should do your research before joining Park Lane if you’re thinking of joining.

4) Create Quality Content

One of the most important aspects of getting leads is creating quality content. If you have been around for a while, you should already know about blogging and how it can attract people to your website. This is where most network marketers fail: they go straight for cold calling and don’t provide enough value for people to sign up and buy from them. 

Creating valuable content will do a lot more for you than just showing people that you are an expert in your field, though; by creating a resource on your site or even writing an eBook (this is best-suited for an established business with multiple products), you create valuable content that will help you attract more leads over time. It also gives interested parties something to use as they get to know your business better.

5) Personal Branding

Your personal brand is a representation of who you are as a person and how you want others to see you. Whether that’s through social media, conversations with friends or family, or in business dealings—you’re always making an impression. That’s why your personal brand should not only help people understand what type of person you are, but also give them insight into what kind of business partner they can expect from you. In network marketing, cultivating your own personal brand is key for success. 

Here are six tips on how to attract more leads: 1. Don’t be afraid to take risks: People like taking chances when it comes to their money, so don’t be afraid to ask them for it. If someone doesn’t want to invest in your business opportunity because they don’t think it sounds safe enough, then there must be something wrong with their logic. If you have a good idea and know what you’re doing, then go ahead and ask for money! People respect risk-taking; if anything, some will think it’s even cooler than having a nice car or big house.

6) Email Newsletters

If you’re serious about growing your network marketing business, why not find a way to automate your lead generation? For example, if you could send out an email newsletter after people sign up for your list (as opposed to using social media), that would be more effective. With automation software like Aweber or Infusionsoft, you can do exactly that. 

By setting up a sequence of follow-up emails triggered by specific actions on their site, you can start nurturing leads before they’re even ready for your sales pitch. A couple weeks in and they might look like a really great prospect…and then you can start segmenting them into groups and sending targeted campaigns. Hey presto—you just automated much of your cold lead generation!


Be sure to follow these 6 tips and you’ll be well on your way to success in network marketing. With each new person that you interact with, ask yourself: What can I do better next time? How can I enhance my lead magnet? What small talk topics are engaging but natural? Is there a question I could have asked during our conversation that might have uncovered an opportunity for my business? Taking those steps is what will ultimately help make your leads count. But, it all starts with a bit of planning up front. Follow these 6 tips and then get out there and implement them! Not only will you attract more leads, but you’ll also close more sales than ever before! Have fun!