Artificial intelligence can improve and speed up various marketing tasks, improve the customer experience, and boost conversions. However, many marketers do not understand the benefits of Al and machine learning of traditional marketing software. The power of AI is growing fast! Digital marketers have already started to find innovative ways to implement it in their applications. As artificial intelligence evolves, there is a good chance that it will be involved in many other digital marketing programs, projects and campaigns.
Here are some benefits of Al in digital marketing
Customer service chatbots
Many companies have already discovered and benefited from chatbot technology. They provide efficient and realistic customer service without any human requirement. Chatbots don’t require any type of ongoing payment either. Since the chatbot never sleeps, businesses are able to respond to all types of customer inquiries at any time of the day.
Now digital marketers are finding out how important chatbots have become. In addition to what a chatbot can represent (a technologically proficient and adaptive business), it also helps drive sales from many different marketing channels. This performance continues to grow every year.
With the huge benefits for digital marketing teams, it’s clear that using AI increases performance and productivity. Obviously, the level of artificial intelligence that the teams will use remains a decision of preference. That said, it is becoming increasingly evident that the more effectively AI marketers are able to use, the better equipped they will be to tackle the tasks of tomorrow.
Improved personalization and recommendations
Media advertising and direct mail are not as effective and relevant as they used to be, as consumers expect brands to tailor messages to their interests and demographics.
Al allows marketers to tailor their communications to an individual level rather than to traditional generic target groups. Predict customer behavior based on intelligence learned from previous brand interactions so marketers can deliver marketing communications and content. This will potentially convert the lead to a sale at the right time to drive conversions.
Implementing Al in content creation can drive and maximize content marketing in many ways. Automated content software can generate new stories and reports in seconds that humans will take hours or days to create. This makes content production much faster and more efficient and allows marketers to expand their content marketing.
PPC ad optimization
AI algorithms can help to automatically and continuously optimize ads based on conversions and interactions. It is also used on social media to analyze the accounts that a user follows and will display ads relevant to the user. It enables a better user experience and an improved ROI for the advertiser.
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Large-scale content creation and curation
Content marketing offers an impressive return on investment. But it can also be resource intensive. As mentioned in Gartner’s predictions, most brands struggle not to collect enough data, but to produce enough content to ensure a personalized experience for everyone.
Machine-generated content has been around for a while, but the first unsophisticated attempts were completely unreadable – they may have fooled search engines (temporarily) but not humans.
Artificial intelligence for content creation has become so incredibly sophisticated that Stylist magazine published three self-generated articles created by Articoolo in its special issue “Robots”.
Chat rooms are a great way to drive sales, and AI can actively rate products based on demand, customer profiles, availability, and more. to generate sales and profit.