Most startups fail. It’s not an exaggeration, here’s some data – 90% of startups fail, 10% of which fail within the first year, and 70% more – during years two through five. Now that you know that you have approximately a 10% chance of success, it would be more than sensible to explore the main factors that will make or break your business idea.

For starters, 42% of startup failures happen due to misreading of the market demand, meaning that there are no actual customers whose problem these businesses could save. So, conducting thorough market research should be your top priority. Here are some more realistic tips to help you build a successful startup:

Know Your Customers

Your business idea might be the best one in the world, but if there is no demand for it on the market – you will fail. Make sure to conduct customer research even before you start working on your business model or product development. Try to answer the following questions: 

Who are your potential customers? What problems do they have? What are their needs and wants? What are their buying habits? 

Only when you have answers to all of these questions, can you start working on your business model and product development.

Build a Strong Team

No man is an island, and this is especially true for startups. No matter how great of an entrepreneur you are, you will need a team of like-minded individuals to turn your business idea into reality. 

When building your team, make sure to look for people who share your values and have the same vision for the company as you do. Also, don’t forget that your team should have a good mix of different skill sets and personalities in order to be successful.

Focus on Your Core Competencies

When starting a business, it is important to focus on your core competencies – the things that you are good at and that differentiate your business from the competition. Trying to do too many things at once will only lead to failure. 

Once you have identified your core competencies, make sure to build your business model and product development around them.

Be Flexible

No matter how well you plan things, there is always a chance that something will go wrong. That’s why it’s important to be flexible and adaptable when running a startup. Be ready to pivot your business model or product development if necessary. 

The most successful startups are usually the ones that are able to change and adapt quickly to the market conditions.

Have a Passion for What You Do

Last but not least, it is important to have a passion for what you do. Running a startup is a lot of hard work and it takes a lot of dedication and commitment. If you’re not passionate about your business idea, you will quickly get burned out and give up. Having a passion for what you do will help you stay motivated even when things get tough.


Building a successful startup is not an easy task, but it is definitely possible if you have a great business idea and you’re willing to work hard. Make sure to conduct a thorough market research, build a strong team, focus on your core competencies, and be flexible. 

Also, don’t forget to have a passion for what you do – it will help you stay motivated and focused on your goals.