Are you wondering how to choose the right digital illustrations for your website?

Online marketing has grown and changed a lot in recent years. Since 2020, brands and consumers have been considering everything they’ve done on the web during that time. One good thing that came out of COVID-19 is that consumers appreciate comparison shopping.

This creates a paradigm shift in the marketing world. Companies need to pay attention to things on the web that attract consumers.

This is where digital illustrations come in handy. They represent your brand with something a little more for consumers to consider.

Keep reading for great tips for choosing the right illustrations for your website. 

1. Consider Your Audience

If you are targeting a younger audience, you may want to use brighter, more colorful illustrations. If you are targeting a more mature audience, you may want to use more subtle and realistic illustrations.

Consider also the tone of your website and the overall message you are trying to convey. Is your website fun and lively, or more serious and professional? Your illustrations should reflect the overall tone of your website.

2. Know Your Brand

Know your brand identity and what message you want to communicate to your audience. Your digital illustrations should support and enhance your brand. 

Keep your illustrations consistent with the overall design of your website. They should complement the other elements on your page and not be too overwhelming or out of place. 

Use illustrations to add personality to your website and make it more engaging. They can help tell your story and make your site more visually appealing.

3. Simplicity Is Key When It Comes to Digital Illustrations

When it comes to choosing digital illustrations for your website, simplicity is key. Choose illustrations that are simple and easy to understand. 

Use high-quality illustrations. Low-quality illustrations can make your website look amateurish. Choose illustrations that are high-quality and professional.

4. A Touch of Whimsy Goes a Long Way

If you want a more light-hearted, whimsical feel, then illustrations can definitely help with that. Just make sure they fit in with the overall aesthetic of your site.

Keep in mind the size and placement of your illustrations. They should be proportionate to the rest of your site and placed in a way that makes sense. Pay attention to the colors used in your illustrations. They should complement the rest of your site’s color scheme.

5. Hire a Professional 

A professional can help you choose illustrations that fit your specific needs and help you avoid any potential pitfalls, such as those you may encounter when migrating from Drupal to WordPress. With their help, you can be sure that your website will be looking its best. 

The Right Digital Illustrations

When it comes to choosing digital illustrations for your website design, the most important tips are in this article.

Ensure that you consider your target audience, know your brand, and be simple. If you want a whimsical feel, digital illustrations can help a lot. Lastly, if you want professional advice, hire one. By following these tips, you can be sure to choose the right digital illustrations for your website building. 

Keep coming back for more articles on best practices in digital marketing.