Have you thought about livestreaming to an audience? Or maybe you already host a livestream but want to increase those numbers? If so, you are in the right place. Livestreaming has become increasingly popular over the years, with many organizations and individuals getting on board with this real-time communication. It’s not as easy as switching on a camera and waiting for those viewers to stream in, though. It takes more work than that. If you want your viewership to increase, these three tips will help you.
1: Know Your Audience
The first step is to know your audience – through and through. The more you know about your viewers, the more you can tailor the livestream to meet their expectations and engage their attention. It will also give you an idea of when you should livestream, too; if your audience mainly consists of working adults, you know not to start a livestream at 1pm Monday to Friday! Of course, everyone’s audience is different, so research yours.
For example, perhaps you’re a church wanting to livestream to your churchgoers. In that case, you’ll already know many faces who might want to watch your livestream, making it easier to connect with them. Consider other people of your faith who might also like to attend service but can’t. That might include busy parents or seniors who struggle to get out every Sunday. You can increase your viewership by appealing to them. Visit https://melonapp.com/solutions/church-live-streaming/ to find out more about church live streaming.
2: Use High-quality Equipment
The quality of your livestream dramatically influences the number of people that join. That’s why using high-quality equipment matters. Start with a great camera – most smartphone cameras work OK for livestreaming, but if you want to seem more professional, consider upgrading to a real camera. Also, consider your internet connection – you don’t want the livestream to cut off halfway through. If that happens too often, your viewership will decrease instead of increase! To prevent cutting-off issues, use 4G as backup internet if your Wi-Fi connection fails.
3: Host an Engaging Livestream
If you host an engaging livestream, more people will talk about it. The more people talk about it, the more viewers you will get. Plus, all those likes, comments, and shares you receive during the livestream will increase your visibility. The question is, how do you host an engaging livestream? Generally, stay on topic. Always have something going on, too – livestreams with little conversation or other forms of entertainment will quickly lose viewers. Here are some handy tips for hosting a more engaging livestream:
- Set a goal
- Ask the audience questions
- Speak confidently
- Look directly at the camera
- Speak directly to viewers
These three tips will help you increase livestream viewers in no time. Remember that livestreaming is something you can get better at over time, too. You might find the first few attempts a little rocky. Don’t worry – it’s normal to experience technical issues or only reel in a handful of viewers your first few times. With dedication, you can increase your viewership as time goes on, particularly if you know your audience, use high-quality equipment, and keep the livestream engaging.