Rebranding is very common, even among popular and successful brands. It makes it possible for a brand to reach its new target audience. Meanwhile, you can click here if you are considering rebranding your business.
Also, here are some essential things to consider during the process of rebranding:
Get A New Logo
Getting a new logo is one of the notable aspects of rebranding. When choosing a new logo, you should ensure it’s in line with your brand’s new identity. To achieve this, you can try incorporating new colors and shapes that describe the kind of product or service you’re introducing.
Choose A New Name
Choosing a new name is one of the strategies used in rebranding. However, there are certain factors to consider before changing your company name. One of these includes creating a recovery plan. If your old name still fits after introducing a new business idea, you can keep it.
Create A New Mission
Rebranding is not just about changing the logo of your company. If you’re adding a new product or service, then you have to create a new mission that entails the purpose of including them. It’s a good way to promote the new product or service you’re trying to market.
Make New Adverts
Advertisements are not only useful for starting a new business. It’s also necessary when you’re rebranding. It’s a perfect way to inform your customers that you’re added a new product or service for their comfort so they can remember to patronize you on their next shopping. When advertising, experts advise that you give a clear meaning to the changes to your brand to avoid misleading customers.
Recreate Your Brand’s Voice
Your rebranding may not be complete without changing a brand’s voice. This refers to the perspective used in writing marketing content. The new kind of product or service you’re introducing will greatly affect the new voice you choose. So, it’s important to study the voice so that it’ll suit both the new and old products.
Change Your Brand’s Slogan
Sometimes, customers already know what brand it is without even knowing the name by just hearing the slogan. One of the keys to making your brand popular is having a catchy slogan that captures the mission and vision of your company. If the old slogan doesn’t fit, you have to change it.
Reasons For Rebranding
New Philosophy
Every company’s mission and vision statement should be evident in every decision they make. As a business owner whose mission is changing or you wish to include new ideas in your brand, you need to consider rebranding.
New Market
The main purpose of branding is to link companies with their customers. Suppose you’ve already repositioned your business for a new market by introducing a new product, price, or service. In that case, you need to also reposition your brand by looking into rebranding.
New Merger
Rebranding is very essential for companies coming together to become one. Since each company had different identities before their merger, they need to create a new profile that would reflect their new mission so as not to confuse their clients.
New Location
Thriving in a new country can be hard for a local business owner, so you need to rebrand if you’re considering entering a new market. It offers you an opportunity to succeed in your new environment as your brand will be refined to gain relevance in your new market.
Factors To Consider When Changing Your Logo
Since logo changing is one of the most important aspects of rebranding, here are some important things to put in place when changing your company’s logo:
Simplicity
When you put too much symbolism in a logo, it makes it difficult for your target audience to comprehend. In reality, simple logos are much more elegant and attention-grabbing than complex ones. Also, most successful and popular brands use simple logos.
Impact
When you’re getting a new logo, make sure you go for one that’ll make an impact. You don’t necessarily have to get it right the first time. There’s nothing wrong with having experts review it until you get the perfect one. Your new logo should have a long-lasting effect on your new customers.
Continuity
As much as you want to give your brand a new outlook, you can’t completely ignore your old achievements. If some parts of your old logo would be ideal for your new logo, you can use them. Popular brands do this all the time so as not to lose too much brand recognition.
