Did you know that more than half of all marketers report that their biggest struggle is getting customer leads?

It’s easy to feel alone when you have a product or service that’s not getting customer attention. The truth is that it’s common problem for small business owners. The good news is that there are several things you can start doing today to increase customer leads. 

If you want to learn how to improve your small business marketing by increasing traffic to your website, keep reading and we’ll tell you what’s important to know. 

1. Create a Blog for Your Business

If you don’t yet have a blog, it’s a great idea to create one. In fact, businesses that have blogs have one hundred and twenty-six percent higher lead growth than businesses that don’t have blogs. 

Blogs are effective for boosting website traffic because they offer businesses the chance to offer valuable information to potential clients. If you offer high-value content on your website, people will be more likely to visit it.

If the content you offer has a clear relationship to the products and services you’re selling, it will also be easy for you to convert your leads into customers. 

2. Make Use of Evergreen Topics 

There is a time and a place for creating content around new and fresh topics. But you should also be creating content that will always be of interest to your target audience.

These types of articles and blog posts will build views over time. This means that people will also link to your content. Keep in mind that even though these kinds of content can remain popular for many years, it’s still a good idea to update them from time to time. 

3. Master the Art of Making Headlines

One of the top small business marketing tips is to pay close attention to the headlines you create. Blog posts with great headlines generate substantially more traffic than blogs that have poor headlines. 

If you don’t have attention-grabbing headlines, even your most well-thought-out and informative blog posts won’t be seen. 

4. Increase Your Domain Authority

Domain authority is an SEO metric that rates a website’s quality. You can use this metric to predict how you’ll rank in search engine results. If your business website ranks high on this one hundred-point scale, it means that it’s easy for your business to be found on search engines. 

If you want to know how to increase domain authority, one of the best things you can do is start link building.

5. Choose the Best Target Keywords

Keywords are phrases that people into search engines when they’re looking for something. As a small business, your goal should be to rank highly on search engines for certain keywords that your ideal customers are likely to type into search engines. 

If you’re creating a small business marketing campaign, one of the most important things you can do is to know what target keywords to use on your website. One easy way to do this is by using keyword search tools to find out how often people look search for certain keywords. 

Develop a Small Business Marketing Strategy Today

If you’ve been trying to figure out how to improve your small business marketing, it’s important to know how important it is to boost traffic to your website. You can do this by creating a blog, making great headlines, and increasing your domain authority. 

Do you want to find out more about small business marketing? If so, be sure to visit the Business section of our website.